We’re so glad you’re here. Wow – where do I start? So much has changed since I embarked on this adventure almost 4 years ago. Some of you might know how and why I got started – but for those of you who don’t, I hope you’ll enjoy the story. Or scroll right to the end to learn why it suddenly has to be LeGaia…..
It all started with the brand Sukrin! For all practical purposes, I consider myself to be bi-cultural – Scandinavian and American. Since 2007, I have mostly lived in the US, except for an 11-month period in time in 2013/2014 when I left to live in Denmark for a little while. It was during this time that I learned about Europe’s leading brand for non-GMO sweeteners, nut flours, mixes, chocolates etc. for lifestyles such as Keto, Paleo, LCHF and the like – Norwegian based Sukrin!
Allow me to digress just slightly, to add a little detail as to why I was so excited to discover Sukrin. See, my personal story is that as long as I can remember, I have focused way too much on food and diet. Even when I think back to my teens, I remember constantly trying to balance all the wonderful foods with not getting too heavy. At times, I think, I probably came close to developing an eating disorder – and mention any diet out there, I’m sure I’ve tried it! It just never worked long term and over the years, even losing when on the diets became harder and harder. Reading about it now makes me realize that I probably did a lot to mess up my metabolism. And when you add to this picture the fact that I finally got diagnosed with Hashimoto’s and hypothyroidism, I realized that a change of lifestyle was required. I am a firm believer in eating whole foods and I’ve personally flirted with a number of lifestyles: Paleo, LCHF, Whole30, Plant Paradox and Keto. And this is what takes me back to Sukrin! Changing my whole way of eating and engaging in label scrutiny made me realize how much of a struggle it is to find suitable products without a number of undesirable ingredients – and when I stumbled upon the Sukrin products, I was amazed at their quality, integrity and ultimately taste, and I started using the products right away for my sweet and savory cooking needs.
However, in the Spring of 2014, I was already on my way back to the US – and I had stuffed a few bags of Sukrin Gold in my luggage, expecting to be able to buy more at a later stage. But, alas, that was impossible as Sukrin products were not sold anywhere in the US. Thinking this was very strange, I went ahead and contacted the manufacturer, asking for possible outlets – and were told that there were none! Let me just mention that I have a Master of Science in Marketing, an MBA in Finance and I am an Examined Nutritionist – and to make a long story very short, I ended up with the distribution rights for Sukrin products in North America, to make sure that these wonderful products would be available in the US and Canada.
I have loved every second of that journey! Working to spread the awareness and learning about all the reasons (or struggles) behind your choice of lifestyle have just been enlightening and I wouldn’t have missed it for anything. I started out with a little red wagon pulling 5-6 packages across the streets of Manhattan, through the snow, to the post office and I’m so proud to now have a small warehouse in Virginia with 3 employees to help me. And the little red wagon is still in use, but now its primary function is to make sure that all of our cardboard and packaging materials are being recycled!
But, then what is all this about LeGaia? Well, LeGaia is my way to clear up the somewhat confusing intertangling of a brand – Sukrin – and a company. But much more importantly, it is a platform for being able to source and offer high-quality items that adhere to my set of strict guidelines and will make living a Keto or Paleo or another healthy lifestyle so much more enjoyable. Initially, the offerings of LeGaia might resemble those of Sukrin USA – but stay tuned, or even sign up to our newsletter, and we will do our utmost to be able to offer new and exciting items that tie together a healthy and pleasurable lifestyle!
I hope you’ll love the new LeGaia and I look forward to continuing the journey with you all😊